“EMOTIONS VS. REVENUE MODELS”
THOMAS ARNOLD AT THE SPONSORs MOTORSPORT SUMMIT
EMOTIONAL MOVING IMAGES VS. REVENUE MODELS IN MOTORSPORT: OPPOSITES OR MULTIPLIERS?
Only a few sports are as captivating to so many people around the world as motorsport. Is this the effect of the sport itself or is it the result of ever more skilful and emotive production, behind which lie purely monetary objectives? In his keynote at the 4th SPONSORs Motorsport Summit in Essen, Germany on 27 November 2015, Thomas Arnold posed the question of whether nowadays sporting contests and revenue models for teams, sponsors and stakeholders are in opposition to each other, or whether they in fact go hand in hand. In this context he identified the integrated moving-image strategies of the future, which will take into account the increasing digitisation and interactivity and dare to advance into new channels.
The SPONSORs Motorsport Summit is aimed at the leading protagonists in the motorsport industry. It’s both a congress and at the same time a meeting place for networking and knowledge sharing. Top decision-makers from the field of sponsors, media and sport can use the event to discuss sports marketing and sport sponsoring issues and catch up on the latest trends. As well as Thomas Arnold, this year’s speakers getting to grips with current developments in motorsport will include Niki Lauda (Mercedes AMG F1 team) and Frank-Steffen Walliser (Porsche Motorsport).