FALKEN 24 HOURS
24 May 2017
With two top racing cars – a BMW and a Porsche – tyre manufacturer FALKEN will again be doing battle at the Nürburgring 24 Hours from 25-28 May 2017. The race weekend will also form the basis of a new brand film, which aims to impressively and entertainingly convey the company’s values. Our team has developed an exciting storyboard for this and is supporting FALKEN with strategic consulting on the film’s implementation.
LEITMOTIF is also looking after FALKEN’s social media activities at this year’s 24-hour endurance race at the Nürburgring – from strategic conception to content production, all the way through to distribution. For four days from Thursday 25 May 2017, fans and anyone interested will be able to find all the important information, exciting and action-packed pictures and clips, as well as moving background stories on all FALKEN’s social media channels. LEITMOTIF will also take over distribution of the content on other platforms to generate maximum reach. Both brand and viewers will benefit from our long-standing expertise in motorsport and in productions at the Nürburgring.
Follow Falken at the Nürburgring 24 Hours: